Apple has been on the frontlines of the smartphone war since it launched the iPhone in 2009.
Now, the company has just beaten Microsoft in the war to become the first smartphone company to break the US$2 trillion smartphone market cap barrier.iPhone 7 is Apple’s biggest smartphone yetApple has sold nearly 7 million iPhones since launching the iPhone 6 in September 2009.
The company’s share of the market in the US was more than 20 per cent of all smartphone shipments in the first half of 2020.
It’s now the second-largest smartphone vendor in the world, ahead of Samsung, who sold more than 4 million phones in the same period.
However, Microsoft has seen its share of smartphone shipments fall from about 17 per cent in the fourth quarter of 2020 to about 9 per cent by the end of 2020, due to the arrival of the Lumia 950 and Lumia 950 XL smartphones.
The new Lumia 950X and 950 XL are powered by the Windows 10 operating system and are coming in at about a third and half of Apple’s shipments, respectively.
In its earnings call on Tuesday, Apple revealed that iPhone sales fell more than 50 per cent from the fourth-quarter of 2020 through the end to the end-of-month.
“We believe that our continued focus on delivering great products will help drive continued demand for our products and drive our profits as we move into 2021,” Apple CEO Tim Cook said.
“And that is why we’ve been investing more aggressively in new products, including the iPhone.”
The iPhone 7 and iPhone 7 Plus were both unveiled last month.
Both have been sold out for months, and Apple is now trying to keep them on sale.
Apple said on Tuesday that it sold 4.6 million iPhones in the second half of 2021, and its iPhone 7 has sold 5.3 million in the two months since its launch.
The iPhone 7 will also be the first iPhone to be launched in the new year, but the company will sell it in March and April instead of May.
The iPhone 6S and iPhone 6s Plus were released on October 27.
They are both expected to be released in the months ahead.
However, the iPhone SE, the first phone Apple has released in two years, has been delayed several times due to manufacturing issues.